When cable was in its infancy, it made sense to plan broadcast and cable separatley.  That strategy is no long valid.  Cable is in virtually every home and dominating in every demographic.

Not surprising.  Audiences do not distinguish between broadcast and cable.  They are loyal to one thing:  their own interests.  And cable is where they are finding the freshest new programming.

that simply begs the question:

• Why plan the way you used to?
• Why continue to spend so heavily in broadcast?
• Why not get more audience and more for your money?

Contact your Time Warner Cable Media Sales account executive today by calling (915) 881-2200 and discover what the right tools can do for your media buy.